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On October 27th, 2007, Indonesia held its first national bloggers gathering at the Blitz Megaplex in Jakarta. Named PESTA BLOGGER 2007, the event attracted the participation of more than 500 prominent bloggers and blogging communities from throughout Indonesia.

The Pesta Blogger meeting was conducted on an annual basis from 2007 to 2010. It rapidly gained the reputation as the premier offline meeting place for online communities from all around the Indonesia and neighbouring countries. After four successful Pesta Blogger events, in 2011 it was decided to take Pesta Blogger to another level and the event was re-named as ON|OFF with Acer acting as the major sponsor.